Kushita Kallapu gaining craze with bold photoshoots

Telugu actress and model Kushita Kallapu is quickly becoming one of the most recognizable faces on social media, thanks to her bold fashion choices. At just 22, the Neethone Nenu and Babu (No.1 Bullshit Guy) star has built a digital empire, amassing over 1.1 million followers on Instagram.

Dominating the social media space

Kushita’s Instagram feed (@kushitakallapu) is a visual mix of glamour, tradition, and candid charm.

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From high-fashion photo sessions to behind-the-scenes glimpses of her daily life, the platform serves as a window into her evolving stardom. Though her presence is strongest on Instagram, she is steadily growing on other platforms like Facebook (1.1K followers) and YouTube (400+ subscribers), drawing attention from fans and media alike.

Her photos often trend for their visual appeal—ranging from traditional red sarees and silver jhumkas to daring monokinis and beachwear.

Posts routinely rack up thousands of comments and likes within hours.

Gimmicks that resonate with Gen Z

Kushita’s social media strategy is crafted to engage a digitally savvy, youthful audience.

Her photoshoots often strike a balance between sultry and stylish, with some describing her content as “spicy,” “bold,” or “glamorous.” Viral reels, exotic backdrops, and fashion-forward looks have become her signature. While some of her more daring outfits have drawn criticism, the attention has only expanded her reach—turning controversy into a tool for wider visibility.

IPL presence

Beyond fashion, she uses interactive content and pop culture hooks to deepen her connection with fans. Her vocal support for the Sunrisers Hyderabad IPL team, often seen through thematic orange outfits, adds a sporty and relatable twist to her image. Travel diaries—from a Brooklyn Bridge stroll to beach getaways—and snippets from her fitness routines provide an authentic glimpse into her lifestyle, resonating strongly with both millennial and Gen Z followers. She’s also unafraid to stir conversation. A viral quote expressing her playful interest in a lip-kiss with Pawan Kalyan recently sparked buzz across social platforms, keeping her firmly in the media spotlight.