Breaking gender stereotypes: Mohanlal’s ad goes viral

Malayalam cinema icon Mohanlal has once again captured the internet’s attention with a groundbreaking jewellery advertisement for Vinsmera Jewels that has gone viral, amassing over 500,000 views across social media platforms. The 110-second commercial, directed by acclaimed ad filmmaker Prakash Varma, who also starred alongside Mohanlal in the hit film Thudarum, has sparked widespread praise for its bold narrative and the actor’s versatile performance, though it has also drawn some criticism.

Man loves jewellery!

The advertisement opens with Mohanlal arriving on the set of a fashion shoot, greeted warmly by Varma, who explains, “We’ve shot this in fashion photography style,” introducing the actor to model Shivani, adorned with exquisite diamond jewellery. The plot takes a playful turn when the jewellery—a necklace, bracelet, and ring—goes missing, sending the crew into a frenzy. The scene then shifts to Mohanlal’s vanity van, where he is revealed to be wearing the jewellery himself, performing a graceful, traditional dance with elegant hand movements and spins.

The ad concludes with Varma catching him mid-performance, leading to shared laughter and Mohanlal delivering the tagline, “Aarum Kothichu Pokum” (Anyone Will Desire It).

Mohanlal’s portrayal, which embraces a softer, feminine energy without mockery, has been hailed as a masterclass in versatility. Fans and critics alike have praised the actor for challenging gender norms in Indian advertising.

Despite this, the overwhelming sentiment celebrates Mohanlal’s courage and artistry, with hashtags like #GOAT and #Mohanlal trending alongside snapshots from the ad and his iconic filmography.

Mohanlal, fresh off the success of Thudarum, continues to dominate discussions with upcoming projects like Drishyam 3 and Vrushabha, set for release in October 2025. This viral ad has further cemented his reputation as “The Complete Actor,” capable of transcending boundaries and captivating audiences in any role.