Rashmika Mandanna launches her perfume brand

Rashmika Mandanna, one of the most beloved stars of South Indian cinema, has taken an exciting leap into the world of entrepreneurship. The actress has launched her own perfume line, aptly titled Dear Diary. It is a name that holds personal significance and reflects her emotional journey.

For months, Rashmika has been sharing heartfelt thoughts and moments with fans on social media under the hashtag #DearDiary. Now, she’s turned that sentiment into a fragrance line that she calls “a piece of me.”

“A Piece of Me”: Rashmika gets personal

Taking to Instagram, the Pushpa star unveiled stylish promotional videos for the brand. In her caption, she opened up about the emotional connection she shares with scents:

“Scent has always been such an important part of my personal life… and today I share that with you. I am so grateful I get to do this. I’m so excited, but also soooo nervous… I hope I have all your blessings to go ahead with this.”

The brand launch has received a warm reception, with fans and celebrities showering her with love and support.

Vijay Deverakonda shows support

Among those who cheered her on was actor Vijay Deverakonda, who reposted the launch video on his Instagram Story with a supportive message. The two stars, frequently linked in dating rumors, have yet to confirm their relationship publicly, but their social media interactions and public appearances continue to keep fans curious.

Rashmika’s packed slate

While she’s diving into entrepreneurship, Rashmika isn’t slowing down on the acting front either. She will next be seen in the much-awaited Telugu film The Girlfriend, which is gearing up for release soon.

Following that, she is set to share screen space once again with her rumored boyfriend Vijay Deverakonda in an upcoming project that has already piqued interest among fans. In addition, she has another Hindi film lined up, which is slated for release later this year.

With multiple films across industries and now her own fragrance line, Rashmika continues to expand her influence both on and off the screen—balancing stardom, business, and personal expression with effortless charm.